Just as we think the BB hype is dying down, Kiehl's dive in and release a new one. But as the brand proudly say, they're not about being the first, they're about making great products that can stand the test of time.
I went along to the Kiehl's shop to chat to some of the team and learn about some of their best selling and new products. The most exciting launch is their new Actively Correcting & Beautifying BB cream, which has a slightly different focus than most BB creams around. Kiehl's like to listen to their customers' concerns and act upon that, so before making the BB cream they did their research and discovered their customers main concerns were uneven skin tone, fine lines and pores, hydration and skin protection. Despite the difficulty involved with mixing Vitamin C with pigments and UV filters, they got there eventually and have created a great new BB cream.
What immediately grabbed my attention was the SPF 50 PA+++ which is incredibly rare in a BB cream or tinted moisturiser. The room literally 'oohed and aahed' as they said SPF50 because we all know that means no saggy old looking skin.
I was impressed with the coverage and when using a brush to buff it in, it can stand up against some of my tinted moisturisers. On a good skin day this would be perfect with a bit of concealer, but if you do have blemishes then this may not cover them properly. It feels really comfortable and lightweight on the skin and it did last well on me throughout the day. It's fragrance-free and has been formulated for even the most sensitive skin.
It is a bit pricey, so I'd recommend this for someone who struggles to wear BB creams or tinted moisturisers without breaking out and wants more skincare from their base product.
It will be released nationwide from 17th March. Will you be giving it a try?
Kiehl's Actively Correcting & Beautifying BB Cream £23.50*